Client + Project
GoDaddy + Open 2020 Customer Event
Roll
Sr. Creative Operations Manager
Goal
Support GoDaddy’s community of small businesses through an information-packed live virtual event.
Summary
After COVID-19 dramatically altered the small business landscape, GoDaddy hosted its first free, live virtual event, Open 2020. The event focused on helping businesses embrace online selling solutions and featured high-energy keynotes, informative workshops, and breakout sessions.
Open 2020’s creative direction focused on the resilience of small business owners. We used elements including doorways, journey lines, and imagery of real customers to represent entrepreneurs forging ahead, no matter their circumstances.
Welcome Video
Guidelines
