Client + Project

Managed a number of projects from Molson Coors as both the Brand Leader and as a Senior Project Manager/Producer.

1. Coors Banquet Brand Book  

Transformed a Coors Banquet one-sheet into a premium brand book and functional sales tool for a storied beer brand.

2. Coors Light Social Assets

With Coors Light international social assets being developed by local markets, maintaining consistent look and feel was a challenge. So, we created an ongoing suite of centrally developed assets: GIFs, Cinemagraphs, Still images, Videos, Carousels, Stories to be used for the LATAM + Asia market (I.e.: Honduras, Chile, Panama, Costa Rica, DR, Mexico, Trinidad, Puerto Rico, St. Marteen, BVI, USVI, Japan, Australia).

We focused on 2 key communication pillars:

1. Cold Activation
2.  Rocky Mountain Cold Refreshment

Assets were delivered monthly via newsletter. In 7 weeks, we generated...255,000+ Facebook impressions, 15,800 video views for Facebook & Instagram, 5,800 interactions.

3. Molson Canadian: Canada Day Snapchat

As the 150th anniversary of modern Canada approached, iconic Canadian beer brand, Molson Canadian wanted to create a special Snapchat filter to help Canadians celebrate the day. After taking a deep dive into the brand's history and Canadian iconography, I worked closely with our creative team to develop fun, shareable geo-filters that were used by millions of people in celebrating Canada's 150th.