Branding / Packaging
I worked with our design + product teams to brand our point-of-sale hardware, overseeing the branding of beautifully minimalist packaging that conveys the devices’ simplicity and ease of use. This included the management of delivering packaging for 4 different devices and accessories, quick start guides, security seal stickers, labels, product renderings.
Open 2021 Customer Event
Each year, GoDaddy hosts a product launch event called Open. Open 2021 was built around the launch of GoDaddy’s suite of POS products. To support the launch and GoDaddy’s entrance into an entirely new market space, the brand team created an event style guide. This framework and its assets guided the larger marketing team’s efforts across all visual touchpoints, allowing flexibility while ensuring consistency. The guide’s visuals were projected in larger-than-life fashion on a giant curved LED screen behind GoDaddy CEO, Aman Bhutani, during the event.
RESULTS:
+39,052 Total Attendees.
Everyday entrepreneurs from around the world (on every continent except Antarctica), joined thousands of small business and micro-business owners from the U.S.
Improved awareness by 61% for GoDaddy point-of-sale solution among attendees who said they do not currently use the offering.
68% say they’re more likely to consider GoDaddy products now.
$1,304,622 GoDaddy Open 2021 unlocked trapped value for GoDaddy.
95% say they’d attend future GoDaddy events.
