Client + Project

Worked on the first Taco Bell mobile app. My team was also responsible for redesigning the Taco Bell app logo. During my time working on the mobile app, I worked directly on the UX as well as presented the wireframes I created to the Client.  We developed 3 unique experiences including 3 different Augmented Reality games that were featured within the app. 

1. Field Goal Flicker ($5 Big Box)

• This was the first version of the mobile app and we developed a flick kick game that would launch when pointing your device at a $5 Big Box. 

2. Doritos Locos Tacos AR

• Successfully produced the Taco Bell Augmented Reality (AR) app for the Doritos Locos Tacos launch allowing users to scan a cup or box in order to post and view live tweets featured on digital billboards in Times Square and on Sunset Boulevard in Los Angeles.

3. Unlock the Box

• Worked specifically on the AR game (not the promotion itself) and ensured functionality within the app. Partnered with an AR vendor to ensure the game would load when pointing the device at a $5 Big Box.