Godaddy styleguides + Playbooks
Brand Style Guide
The GoDaddy Brand Style Guide is the source of truth for our global brand. It answers common creative questions and includes how-to-build best practices that illuminate how our brand components fit together seamlessly.
GoDaddy’s new brand was built on the idea of a smashable design system that leaned heavily into a few core elements: the brand mark, the teal hero color, a new typeface family, new photography guidelines, and a conversational yet compelling voice and tone.
To explain the philosophy behind these brand elements and show how they come together to create harmonious brand experiences, I worked very closely with the Design team to craft the first digital version of the brand style guide. Teams throughout the company use the guide to ensure the brand shows up how we intended.
Brand Portfolio Guides
With a new brand came the job of reimagining the systems that support it. This effort required translating our brand tenets, guidelines, and asset examples into digital documents to guide specific internal audiences in the execution of brand creative work. To accomplish this, I directly managed the Design team and created the most important pieces of our documentation library—the GoDaddy Brand Style Guide, Brand Portfolio Guidelines, GoDaddy Registry Sub-Brand, and Workplace Brand Playbook.
I also worked very closely with this team to digitize all 12 GoDaddy Styleguides including Messaging, Naming, Email, Paid Display, Social, etc.
Workplace Guidelines
